Page 20 - PBC Playbook
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how to PBC Magazine ($2,000,000 plus)
MARKET A
Distinction/Elite Listing Like the Phyllis Browning Company brand, renowned throughout South
Texas, our PBC magazine is distinguished by unparalleled quality and precise
details. This refined publication is produced and distributed annually to
showcase PBC properties listed for $2 Million or higher. The PBC Marketing
Team spends countless hours designing, refining and producing this magazine
photography which also includes editorial content and a letter from PBC’s founder and/
or the President. The distribution of this magazine is strategic as well, and
owners throughout Bexar County with a property valued over $1.5 million
The marketing of every listing revolves around professional photography, and receive a copy in the mail.
PBC provides 25 complimentary photographs of every listing above $100,000.
These high-quality images highlight the elegance and beauty of each property.
Company-wide property tours
The PBC annual Cities-Wide Open House Tours include listings from agents within each of our four offices,
throughout San Antonio, Boerne and New Braunfels. Interested clients may just be browsing or ready to
buy and these Open House Tours provide an excellent way to preview a variety of homes in person. Through
extensive marketing and advertising efforts, we invite potential buyers to come visit the extensive portfolio
Matterport Virtual Tours * of homes held open each spring and experience first-hand PBC's collection of luxury real estate. This event is
heavily advertised via strategic traditional and digital mediums.
Matterport Pro 3D leverages cutting-edge technology and powerful cloud
processing to create a digital experience from a real-world environment. It is Rezora e-mail marketing
the most realistic, immersive way to tour a property online. It is a true virtual *
tour. These tours are automatically fed to the Phyllis Browning company
website, and can also be used to promote your current listings on Facebook, Customized E-Flyers can be created and distributed to various email groups in order to advertise your new
within E-Flyers as well as placed in MLS as a virtual tour. listing. E-Flyers allow agents to advertise each property to a large number of PBC and non-PBC area agents.
Each elegant template shares key details of the property, incentivizes viewers to click through to the listing
webpage for additional information and shares the listing agent’s contact information.
brochure
Leading Real estate companies of the world®
Customized brochures are available to order for each of your listings above *
$100,000 with the exception of lot properties. PBC provides 25 complimentary
®
copies for the listing agent. Strategic designs have been refined over time to Leading Real Estate Companies of the World (LeadingRE) is the home of the world's market-leading independent
best highlight interior and exterior features, school district, bed/bath count residential brokerages in over 70 countries, with 565 firms and 130,000 sales associates producing 1.1 million
and subdivision. global transactions. Our by-invitation-only network is based on the unparalleled performance and trusted
relationships that result in exceptional client experiences. Homes listed for over $800,000 with approved
brochures on file will be distributed on LeadingRE's website, taking full advantage of their global reach.
Homes of this caliber may also be included in their Featured Property Program which allows for syndication of
Single-property website * the listing to Real Estate section of WSJ.com, creation of a guided video tour, promotion on LeadingRE social
media channels and more.
These unique landing pages can be developed through PBC’s in-house Webmaster and ordered through our Paid advertising in LeadingRE's biannual publication, Luxury Portfolio International Magazine, is another
®
proprietary PBC intranet. Each webpage benefits a property’s search engine optimization, in addition to exciting tremendous avenue to gain relevant exposure for listings over $500,000.
and impressing your clients.
* Agent Expense * Agent Expense
