Page 2 - GTMF Strategic Direction - 2023-2027.indd

INTRODUCTION

The Catalyst for Strategic Planning―Then & Now

In 2011, after celebrating its 50 anniversary season, the Grand Teton Music Festival (GTMF) established a Strategic Plan with an
th
ambitious goal “to make our well-regarded festival more relevant to donors and audiences through innovation, education, and classical
music programs that relate to people today.” The 2011 plan also established clear parameters for success: “Success will be measured
by growth in audience, donor dollars, and our reputation in the music world.” Thanks to the leadership of our Board, the excellence of
our musicians, the hard work of staff, and the passionate support of our donors and patrons, GTMF has met this standard:

Audience 19,328 Growth in
Growth Individual $3,200,000
Giving

12,076

$1,500,000

2011 2022 2011 2022

Reputation Growth

Recognition by national media Growing community engagement
“What Grand Teton offers...is a simpler kind of joy, of good music in Twice as many children and adults participated in our
glorious surroundings. I know where I’d while away my summer, if I could.” Education and Community Engagement programs in 2022
~David Allen, The New York Times, August 2022 as they did in 2021.

“[Among the] top 10 classical music festivals in the US.” 2021 – 1,351 2022 – 2,702
~Financial Times, June 2022 Reservations of free tickets for outdoor concerts at the
Center for the Arts Park also doubled in 2022 over 2021.
Return visits by world-class guest artists 2021 – 1,526 2022 – 3,253
Julia Bullock
Musical America’s Artist of the Year 2021, appeared
in 2021 and returning in 2023 GTMF has accomplished what it set out to do in 2011.
Yefim Bronfman Now we must look to the future. Where are we today?
Avery Fisher Prizewinner, appeared in 2011, 2013, 2017, Where do we aspire to be in 2027? How do we get there,
2019, 2020, 2021 and returning in 2023 and what are the challenges we must address? These are
Augustin Hadelich the key questions at the heart of our new strategic plan.

GRAMMY® Award Winner, appeared in 2015, 2017,
2019 and 2022 GTMF’s Strategic Vision Committee spent a year
gathering data, dialoguing with constituents, and
A first-ever commercial recording engaging outside experts to answer these questions.
GTMF is producing a live recording of all five Beethoven piano This document outlines the Committee’s process and
concerti with Garrick Ohlsson, to be released with Reference findings. In addition, it clearly defines the mission, vision,
Records in May 2023. values, and goals that will guide GTMF over the next five

years. It is a map to a future of our own making―a bright
future full of great music and greater possibility.

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