Page 4 - GTMF Strategic Direction - 2023-2027.indd

PROCESS

The development of our new Strategic Plan was a year-long process with four distinct phases:

Phase 1: Stakeholder Interviews & Surveys

The first step was to understand
our strengths and weaknesses
from the perspectives of our
closest constituents—current
and former Board members,
musicians, and staff. There were
three major components to our
initial fact-finding.

Phase 2: Redefining our Vision, Mission & Values Phase 3: Audience Survey & Facilities Assessment

Data from the initial interviews and surveys gave us an Early stakeholder interviews and surveys painted an initial
understanding of the views shared by many of our key picture of GTMF’s strengths and opportunities. Two additional
stakeholders. This enabled us to revise our Vision & Mission fact-finding projects clarified them. Market research firm
and define Values for the organization. Our Vision describes Prescott and Associates surveyed the GTMF audience.
what we aspire to be. Our Mission describes how our community Consulting group Theatre Projects assessed the facilities at
and audiences are changed by what we do. Our Values guide our Walk Festival Hall. Summaries of the audience survey and
conduct and decisions as we pursue our Mission. Please see our facilities assessment are available upon request.
Vision, Mission and Values on page 7.

Phase 4: Defining GTMF’s Current Position

Over multiple meetings in 2022, including three summit
meetings on core topics in October, GTMF’s Strategic
Vision Committee assessed GTMF’s current position and
arrived at the following conclusions:

• The high quality of GTMF’s programming and
performers is a major asset of the Festival.
The excellence of the Festival Orchestra and
the leadership of Music Director Sir Donald
Runnicles were most frequently cited as GTMF’s
greatest strengths.

Photo: Cody Downard

Page 4 | Grand Teton Music Festival