Page 6 - GTMF Strategic Direction - 2023-2027.indd

STRATEGIC GOALS

Given its findings and the summary conclusions, the Strategic ability to perform its mission for decades to come, we must also
Vision Committee has identified three ambitious goals for the strengthen the resource base that supports our programming.
Festival over the next five years. To achieve them, GTMF must Accordingly, GTMF will conduct a feasibility study in 2023 to
secure financial resources above and beyond normal fundraising, establish the scope and structure of a campaign to fund the
ticket sales, and endowment revenue. To safeguard GTMF’s strategic goals set forth below and to double our endowment.

GOAL 1

GTMF will promote the enthusiastic support of its donors and patrons, recognition from national media, and eager participation of
world-class orchestral musicians and soloists through consistent artistic excellence led by an engaged and respected Music Director.

To achieve this artistic goal, GTMF will: year-round offerings, taking note of artists and programs
• Continue providing a superb performance culture led by a Music that generate the greatest engagement.
Director who is able to draw artists to our Summer Festival and • To attract new patrons and to make GTMF concerts accessible
who inspires audiences and artists alike. for patrons who are no longer able to attend in person, we will
• Increase our Festival Orchestra stipend to offer musicians both continue to offer free livestreams, Wyoming PBS broadcasts,
an artistic experience and compensation that meets or exceeds and our national radio/podcast program, Live from the Grand
what is offered by peer festivals. Teton Music Festival. We also will produce an internationally
• Continue investing in livestreaming, broadcasting, and distributed commercial recording every other year.
recording to reach the music world beyond Jackson. • To make music more accessible to everyone in our Jackson Hole
and surrounding communities, we will:
GTMF will expand and deepen connections to a broader audience. » Continue to offer free musical experiences to people of all ages
• To continue engaging our core audience, we will keep our through our Education and Community Engagement programs.
Music Director and the Festival Orchestra at the center of our » Continue to offer affordable GTMF concert tickets to
summer programming. residents and community partners.
• To broaden our audience, GTMF will present non-orchestral » Identify which types of year-round programming
concerts in our summer Gateway Series and through our speak most to our community.

GOAL 2
GTMF will reinvigorate Walk Festival Hall to renew its comfort, accessibility, utility, longevity, and aesthetic appeal for our
audiences and performers.
• GTMF’s 2024 season will mark the 50 anniversary of our • GTMF will also consider more ambitious upgrades identified
th
revered venue. The Hall’s acoustics are celebrated, but its by our theatre consultants, with the goal of transforming the
amenities for both musicians and patrons (including stage Hall into a superb concert venue for the next 50 years, all while
equipment, performance lighting, audio-visual system, seating, preserving its celebrated acoustics.
accessibility, decking and restrooms, and mechanical systems) • To maximize the benefit of these upgrades, GTMF also will
do not meet present-day standards. assess opportunities for greater utilization of the Hall beyond
• In 2023, GTMF will begin upgrading crucial amenities in Walk the eight weeks of the summer festival.
Festival Hall, chosen for their direct effect on the quality of the
musician and patron experience.

GOAL 3

GTMF will secure assured access to high-quality, affordable housing to accommodate 80 of our musicians during the Summer Festival.
• The housing crisis that developed in Jackson Hole during the pandemic poses an existential threat to GTMF’s ability to assure
guaranteed access to sufficient, suitable housing for its orchestral musicians at a sustainable cost.
• To stabilize housing costs, GTMF must build, buy, or otherwise secure guaranteed, long-term access to at least 80 bedrooms per festival week.

Page 6 | Grand Teton Music Festival