Page 65 - Training 2019

STOP SELLING

AND START CREATING THE NEED

TO BUY

For those that believe successful sales is about knowing your product please continue to

read further

SO, WHAT IS IT ALL ABOUT??

Its about connection and satisfaction of PEOPLES needs and BENEFITS

So, to do this, you need to have knowledge and understanding of

1, your client
2. your business
3. your industry
4. your competitors

Once you have rounded yourself and your business in these areas you can then
qualify yourself as a true meaningful opportunist in your market. Only then can you
own the market as a leader in the industry.

Before we take the step of further understanding of opportunities and the style of
questions to uncover the process of closing lets first look at why and how people buy

The vast majority of prospects buy based on emotion, not logic.

SALES TRAINING – IDENTIFYING OPPORTUNITIES 1
Updated - 24 June 2019