Page 70 - Training 2019
P. 70
By listening and observing we make better choices of our words when we do open our
mouth
Listen to your customers
When you’re talking to your customers listen to what they are saying about your
1. Industry,
2. Products
3. Services.
4. What are their frequently asked questions?
5. Experiences?
6. Frustrations?
7. Feedback and complaints
8. Have they used similar products before?
9. What are their objections to your product or service
This valuable customer information will help you identify key business opportunities
to expand and develop your current products and services.
Asking the Questions
To receive more information about your potential customer, strive to bring up powerful
open-ended sales questions. More questions lead to greater chances to get
valuable information.
SALES TRAINING – IDENTIFYING OPPORTUNITIES 6
Updated - 24 June 2019
