Page 69 - Training 2019
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Do a little competitive analysis (don’t let it lead to competitive paralysis though)
See what other suppliers are doing, and not doing?
Where are they falling? What are they doing right?
What makes customers go to them over you?
Analysing your competitors will help you identify key business opportunities to expand
your market reach and develop your products and services.
5. Look at industry trends and insights
Subscribe to industry publications,
Join relevant associations,
Get involved to be a leader in your industry
.
LISTEN, LISTEN and LISTEN MORE
(we have two ears and one mouth)
SALES TRAINING – IDENTIFYING OPPORTUNITIES 5
Updated - 24 June 2019
