Page 19 - JAG CP 2020-2021 Annual Report 1
P. 19
PROMOTING THE CAUSE
Marketing
Raising awareness to the community, FullFill used social media
platforms, such as Facebook, Instagram and Twitter, to expand our
marketing reach. After posting our commercial on social media we
acquired consumers who were interested in fulfilling the hearts of
foster children. Furthermore, our company launched an online store
using Shopify, a commerce website, to boost our sales and give an
opportunity to those who are off island and willing to support our
cause. With these websites, we were able to attract customers from all
First Trade Fair at GPO around the island and in other countries, such as United States,
Philippines, and as far as Ireland. We were able to constantly
communicate with our customers and invite the community to our
upcoming events. Guam Foster Families Association (GFFA) also
shared our commercial on their Facebook, which accumulated 25K
views, 358 likes, and 161 shares.
FullFill marketed its product at the Junior Achievement trade fairs,
which were held at the Guam Premiere Outlets (GPO). Motivated to
draw potential customers, our employees were proactive in
approaching and engaging with shoppers who passing by our booth.
Rotary Club Meeting Through this, we successfully sold 52 Filluv Cases at the trade fairs.
Eager to continue the momentum, we sought opportunities to continue
our sales through other venues. Rotary Club offered a prime retail
space to our company during one of their weekly meeting at the
Pacific Star Hotel. With this opportunity, we sold 16 bags, which was
another $480.00 added to our working capital. Taking it a step further,
we held a pop-up shop at Yigo Payless, which proved to be a very
busy five hours, resulting in securing fifty-three more sales, and
adding $1,590.00 to our total income.
FullFill also scheduled interviews with several news media outlets,
Pop-up Shop at Yigo Payless
such as KUAM and Guam Daily Post. Upon promoting our product,
we garnered attention from the Pacific Daily News for another
interview, allowing more sales. Additionally, our partner GFFA was
able to publicize our company on Star 101’s radio station. With the
success of our marketing strategies, FullFill not only sold Filluv
Cases, but also became a voice for the foster children.
Interview with Jason Salas on KUAM
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