Page 4 - Kre8ability Annual Report 2020

Product Printing Process
Imbentibu is characterized by its vibrant
yet different art styles within the comics and
its colorfully decorated pages. It contains
three local legends, which are depicted by
a comic-book style designed and drawn by
local artists on Guam. Alongside the
comics, Imbentibu has local recipes of
CHamoru dishes and info-pages about
superstitions. For local foodies, we
included CHamoru recipes that are
delicious yet interactive to do. Recipes
include sweet Buñelos Åga to savory Kadon
Pika. Additionally, we included local
superstitions to help inform and give tips
about Dos and Don’ts on the island of
Guam. In an effort to keep our culture close
to our hearts and spread it among the
island’s community, Imbentibu is the
creation of our vision.
Process &
Production
The Initial design process began with a
collaborative effort within the team.
During meetings, we would decide the
type and amount of content we wanted to
create. After careful consideration, we
decided on three main aspects to fill up
the book; Comics, Recipes, and
Superstitions. Soon after, it was decided
that three local legends would be
featured, which are “The Legend of Puntan
& Fu’una,” “The Big Fish who ate Guam,”
and “Dinague LaoLao.”
KRE8ABILIT Y — A
After reviewing, editing, and finalizing the content
and pages, we decided to contact Graphic Center
as our printer. We chose them due to their ease of
communication and efficiency. Initially, the
product was supposed to be 24 pages. However,
with more content and artwork than first
anticipated, it was decided that we needed more
pages. In order to accommodate the additional
content, Kre8ability held a virtual meeting with the
owner of Graphic Center, Jessie Rosario, to
renegotiate the printing terms. During the
discussion, we asked to change the original
agreement of 24 pages, into 28 pages instead.
Fortunately, Mr. Jessie Rosario agreed, which
helped improve the content quality of our
product.The final file of Imbentibu was reviewed
and sent to Graphic Center. The book was now
officially made out to be 28 pages with a thick,
stock-like paper for the front and back cover, and
thinner paper for the pages. We ordered 200
books to be printed at Graphic Center. In addition,
Graphic Center actually agreed to print our first
200 books for free. In return for the no-cost
printing, they would be able to take the back
cover and replace it with their personal
advertisement. As sales began to roll in, the team
found it best to order more books to
accommodate the demand for Imbentibu. A
second-order was placed for 100 books and
Kre8ability paid $680 to Graphic Center. Finally,
we placed an order for 50 books. These 50 books
were primarily for donations to GDOE, local
private schools, and two medical facilities.
Kre8ability wanted to give back to the community
for its tremendous support to our company,
especially during these hard times.
JUNIOR A CHIEVEMENT C OMPANY 4