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Is Viral Marketing Beneficial?

G12 Lim Siwoo, Lee Suvin, Kim Yujung, Chung Yejoon, Song Youngsong

G11 Rho Soonkang, Lee Jongsung
G10 Choi Jaeyeong, Shin Jaewon

Thesis: Viral marketing is beneficial to the corporation that utilizes it as the low

cost it demands and the publicity the product gets outweighs the potential ill

reputation the corporation may get from it.

Purpose: The primary goal of this study is to weigh various outcomes of viral

marketing and measure if viral marketing is ultimately beneficial for the corporation

that utilizes it.

Abstract:

Viral marketing is the process of creating, receiving, sending, and forwarding

“Virus”-marketing messages. Model “5C” is presented according to which the

passing on of viral marketing messages depends on consumers, category, content,

and context. With the aims of gaining profits and surviving a saturated market.

Many businesses need ways to promote and solidify their ideas into the corporate

world and beyond into the public's eyes. The process of creating, receiving, sending

and forwarding "virus marketing messages" is called "Viral Marketing". Model 5C

represents the passing on of viral marketing messages depending on the context ,

consumer, content, and category.

1. Introduction: What points/background will be included?

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