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Variable How to control?

Independent The use of viral marketing Placing two experiment groups

apart from each other

Make sure no one advertises the

product for the non-

advertisement group

Dependent total revenue of product sold Mark revenue after each

customer’s willingness to experiment

repurchase Create survey that can collect

satisfaction of product data

Note behavior from consumers

Control Product sold Make sure the exact product of

Price of product sold the exact design/packaging are

Maximum quality of all sold in both groups

Make sure there is no price

difference

Make sure the same amount is

prepared for both groups

Materials:

- Drinks (Coke, Sprite)
- Light snacks

- 2 Tables
- 2 Clipboards

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