Page 121 - C:\Users\hp\Documents\Flip PDF Professional\2020 research project final report\

3. Results:

I could say the experiment of this research was pretty successful. Firstly, we

recorded a total of 48 votes. Out of 48 votes, 8 votes showed that some people

got to know about our project by walking past the fridge and the other 40 votes

showed that they got to know about the project through friends, which therefore

showed that our viral marketing worked.

At first we thought this viral marketing wouldn’t really work, as we weren't 100%

sure about this experiment but after we set out our experiment, we were gaining

more and more people as time moved on. Which was enough for us to be

motivated.

My point is that Viral Marketing was really effective to the point without having a

perfect plan or preparation was good enough to make a profit from it. But we just

need to know what are the needs of consumers.

4. Conclusion:

Main point of this research was to prove that viral marketing could work

effectively without having a high risk. Total amount of money spent was $175.20

and money collected was $249.75 but pure profit was $74.05. The profit we made

will be donated to the community. Socializing and networking has now made

people closer to the people. So relatives and friends are simply accessible over the

net.Viral marketing is one of the cost-free methods for promoting a business

transaction.The time and resources are easily available. In this type of marketing,

one person contacts their friends or relatives. They contacted more and more

people and the chain went on. It generates revenue from advertisement.

Association with unknown groups – The strength of viral marketing depends on

the transfer of messages from person to person. During this process, it may reach

someone you would rather not be associated with.Spam threats – If made badly,

120