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Procedure:
- Buy coke, sprite, and light snacks
- Make form for the research
- Bring the products to school
- Keep the products in a fridge for it to not be spoiled
- Put the rest in the office
- Put the price chart and form for the research.
- Prepare equal amounts of food on a table for two separate groups
- For one group prepare advertisement materials (posters, spreading news
through friends)
- As the locations are different, only one group’s location will be advertised
- After sales, the revenue will be calculated
- Consumers fill out a survey made by us
Safety:
Will be safe as it's going to be kept in refrigerator
Make sure students stand in one line so no one gets hurt from the crowd
Ethics
We knew that most of the customers would know our products by viral
marketing.
Survey Result
Viral Marketing No Advertisement
Total Revenue
116