Page 118 - C:\Users\hp\Documents\Flip PDF Professional\2020 research project final report\
P. 118
Customer’s 100% N/A
willingness to
repurchase
Most of the (80%) (20%)
customer knew our
products by
Report
What is some company's strategy, results and pros and cons
After getting the result write if Viral Marketing is effective or ineffective
Most company's do use this method because people as most company's first
adverse their product by using the method voice marketing , and the reason why
they use this method was it was more enjoyable , increased visibility and less
resources needed.
The example of companies that use voice marketing is ‘GOOGLE’ and the reason
he gave was “to share how he helps brands utilize voice assistance technology to
deliver customer experiences that are actually helpful.”
Also according to eMarketer“Many brands understand that more and more people
are turning to voice assistance. But what they may not appreciate is just how quickly
a shift in consumer behavior is happening. Consumer adoption of voice technology
has been faster than any product since the smartphone, and we’re expecting to
see 91 million people in the U.S. using this technology once a month by 2018.”
It may seem, at first glance, like voice assistants are not marketing channels -- and
rather are evolving technologies that sometimes work, sometimes don't, and are
117
