Page 37 - English in Media Discourse
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5. Gionee's Social Media Campaign: Gionee's campaign
utilized hashtags to create a buzz on social media,
generating overwhelming responses and achieving great
success. This case study demonstrates the potential for
social media campaigns to drive engagement and positive
brand change 83.
These case studies illustrate the diverse ways in which media
campaigns have been successful in promoting social change,
challenging societal norms, and driving positive behavioral change.
