Page 38 - English in Media Discourse

PART EIGHT
MEDIA DISCOURSE AND GLOBALIZATION

A. Language, media, and globalization

The relationship between language, media, and globalization is
a complex and multifaceted phenomenon, influenced by
cultural, economic, and technological factors. Here are some
key insights drawn from the provided sources:
1. Global Dominance of English: English is considered a
global language of communication and is used by a large
number of speakers worldwide for their interactions. It
dominates many aspects of daily life, such as technology,
science, the media, and the Internet. The influence of
English on the languages of the world falls under the notion
of globalization of language, reflecting its pervasive impact
on global communication and cultural exchange 84.

2. Cultural Influence of Media: Media globalization occurs
on a structural level, following broader ways of organizing
and creating media. Media is largely a cultural product, and
the transfer of such a product is likely to have an influence
on the recipient's culture. Technology has also been
propelling globalization, allowing for quick
communication, fast and coordinated transport, and
efficient mass marketing, all contributing to the global
spread of media and cultural products 85.
3. Impact on Non-English Languages: Globalization has
affected non-English languages and societies, with English
serving as a common universal language for
communication across different ethnicities. However,
globalization has also opened doors for millions of people
to discover and learn non-English languages, fostering
cross-cultural communication and linguistic diversity 86.