Page 41 - English in Media Discourse

spread of global media and the preservation of local identities
underscores the multifaceted nature of cultural globalization.

C. Analysis of media representation of global events and their
consequences

The representation of global events in the media and their
consequences is a complex and multifaceted phenomenon,
influenced by various factors such as media effects theories,
responsibility framing during crises, and the impact on cultural
diversity. Here are some key insights drawn from the provided
sources:
1. Media Effects Theories and Global Events:

Media effects theories, such as McLuhan's concept that "the
medium is the message," highlight the instrumental role of
media in shaping human and cultural experience. This
notion underscores the significant influence of media in
shaping perceptions and attitudes towards global events,
such as the portrayal of the Vietnam War during the Cold
War era 94.
2. Responsibility Framing and Pandemics:

Media communication of key messages during global
pandemics plays a crucial role in influencing public
behavior in response to public health countermeasures. The
framing of responsibility in media coverage can influence
public perceptions and behavior, with blame being used as
a tool to shape responses to crises such as the COVID-19
pandemic 95.

3. Representation of Events and Media Construction:

Media texts represent global events such as war, accidents,
terrorist attacks, and political scandals in different ways,
constructed through selective information and contextual
framing. The construction of media representations can