Page 42 - English in Media Discourse

significantly impact public understanding and perceptions
of global events.

4. Mainstream Media Representation of Global Issues:

Mainstream media representation of global issues, such as
the Kosovo Crisis, can be subject to biases and selective
reporting, influencing public perceptions and policy
decisions. The role of mainstream media in shaping public
opinion and policy responses to global events is a
significant consequence of media representation 96.

5. Media Representation and Consequences on Policy
Decisions:

The media's power as a narrator, often referred to as the
"CNN Effect," can significantly impact policy decisions by
shaping public perception of global events. Media
representations have been linked to influencing public
opinion and policy decisions, as seen in historic examples
such as the 2003 Iraq invasion and the impact of fake news
in the 2016 US election and the Brexit referendum 97.

6. Media Representation and Cultural Diversity:

Media representations of global events can hinder or
promote a positive outlook on cultural diversity. The fair
representation of diverse perspectives in media production,
content, and reception is crucial for fostering cultural
diversity and understanding in the context of global
events 98.

In summary, the representation of global events in the media and
their consequences reflect the significant influence of media in
shaping public perceptions, policy decisions, and cultural diversity.
The framing of responsibility, selective information, and the impact
on public behavior are key aspects of media representation of
global events.