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g. fees paid to the Louisiana State Bar Association at the time of filing under Rule 7.7(b) or Rule
7.7(c), in an amount set by the Supreme Cou( ofLouisiana (Rule 7.7(d)(7)):

1. $175.00 for submissions filed prior to or concurrently with the lawyer's first dissemination
of the advertisement or unsolicited written communication; or
2. $27 5.00 for submissions not filed until after the lawyer's first dissemination of the
advertisement or unsolicited written communication;
h. any additional information requested by the RPCC/LSBA Ethics Counsel. Rule 7.7(l).

Questions, comments or suggestions regarding the lawyer advertising and solicitation Rules, the
advertising filing and evaluation process, etc., may be directed to: Ethics Counsel, Richard P.
Lemmler, Jr., rlemmler@lsba.org. (504) 619-0144 or Eric Barefield, Ethics Counsel,
ebarefield@1sba.org., (504) 619-0122,601 St. Charles Avenue, New Orleans, LA 70130; (504)
566-1600; fax: (504) 598-6753.

Internal Oneratinq Procedures

LOUISIANA STATE BAR ASSOCIATION
RULES OF PROFESSIONAL CONDUCT COMMITTEE
INTERNAL OPERATING PROCEDURES
for
LAWYER ADVERTISING EVALUATIONS UNDER RULE 7.7
(August 2008, Revised 10/2412008, Revised October 2022)

Section 7.7.1 - Scope
All requests for general advice or information regarding lawyer advertising that do not seek an
evaluation ofor opinion about a specific advertisement or written communication shall be handled
in accordance with Part I ofthese Intemal Operating Procedures ("lOPs"). All regular filings oland
requests ior advance advisory opinions regarding lawyer advertising with the Louisiana State Bar
Association pursuant to Rule 7.7 of the Louisiana Rules ofProfessional Conduct shall be handled in
accordance with Part II ofthese IOPs.

Section 7.7.2 - Detlnitions
For purposes ofthese IOPS: (a) "Committee" refers to the LSBA Rules of Professional Conduct
Committee; (b) "Review Subcommittee" refers to the Subcommittee of the Rules of Professional
Conduct Committee established to review compliance determinations as provided in these IOPs; (c)
"Ethics Counsel" shall refer to the lawyer designated by the LSBA to perform review functions
under the Rules of Professional Conduct and these IOPs.

I. REQUESTS FOR GENERAL ADVICE/INFORMATION

Section 7.7.3 Telephone Requests fbr General Advice/Information
Ethics Counsel shall exercise discretion with respect to telephone requests regarding lawyer
advertising, and may answer telephone requests that are of a simple/routine or repetitive nature and
that do not seek an evaluation ofor an opinion about a specific advertisement or written
communication.

If Ethics Counsel determines that further consultation would be appropriate in connection with any
telephone request received, Ethics Counsel shall consult with one or more members of a duty panel
of the Review Subcommittee in order to formulate a response to the request.