Page 4 - Newsbites March 2021

Our Mars ice cream range continues to As you can see it is getting brilliant feature
outsell the market as people reward in B&M stores and this will be sited until May
themselves during lockdown with ice cream 2021!
treats. In fact, February 2021 sales for the
range was bigger than in August 2020 and
set a record for a winter month selling £2.8m
pounds worth of ice cream!

White chocolate and protein with Snickers!

Elsewhere we have
To help drive this performance the team launched some brand
developed two bespoke lines for Iceland one new white chocolate
of our biggest frozen customers. Maltesers product with great
Orange and Skittles Wild Berry are two unique success online and with
lines that came from brainstorming with the wholesalers.
Brand Owner and they are delicious! Available in bars and in
protein powder
The buyer told us that at launch we format initial sales are very strong. Current
accounted for 30% of their total ice cream orders have passed £270k and we have a
sales. These two lines are forecast to drive wholesale forecast of at least £750k in 2021.
significant sales.

The launch of two new Protein lines into the Milk gets more distribution
discounter channel
We have been trying to gain
The very recent launch of a discounter traction in Iceland for
specific 10g Protein powder in a 450g format several years, without
for under £10 is selling well. They were success. However
developed within 12 weeks from concept to persistence has paid off
product – (a Mars Drinks and Treats record!) and we now have a Mars
and B&M & TJ Morris have already placed and Galaxy 400ml listing
repeat orders helping to drive a great start to now in store!
2021. The team are striving for over £880k of
sales… So new ideas plus a strong customer focus
has got us off to a fast start in 2021!