Page 6 - Newsbites March 2021

activation in conjunction with ‘QUORN’, biscuit portfolio will deliver similar success in
Unitas Trade week across key Brands and 2021. Sales would certainly suggest it could
launching the up weighted Snacking plan. do, as we sold nearly 5,000 cases in the first
month.
Burton’s Biscuits

March saw Burton’s return to TV, with their
‘Keep in Kookie’ campaign for their
category leading cookie brand, Maryland
Cookies. The advert airs from 6th March, for
6 weeks and will be on-screen during the
Primetime slot on Ant & Dec’s Saturday Night
Take-Away, which is expected to reach over Chewits
800k households.
To build on the success of the Chewits Juicy
Bites bags range, which launched into ICC
and Wholesale during 2020, Cloetta are
refreshing the Chewits sticks range which
will see 4 new exciting flavours joining the
core range in H2 2021.

* Blue Raspberry, Sweet Cherry, Xtreme Sour
Cherry and Xtreme Sour Lemon

This is further driven by a
heavy-weight social plan,
working with and driven
by their TikTok Challenge;
which is featured in the TV
advert and
challenges the UK
to take on the
#KookieFaceRace Challenge and
support from social influencers
such as LadyBaby Mum & the
Scrummie Mummys, aims to
bring the Brand to the
attention of over 3m
consumers.

From an SHS perspective, we are maximising
the influence of this activation through Terry’s
promotional activity on Maryland 200g and
also utilising pre-wrapped full pallets, to
maximise impact in depot during this period. Highlights

In February we launched Galaxy Moments, Launched Biscuit Tablet & Bags NPD into ICC,
a sister product to Maltesers biscuits which initial sales and distribution suggest this is
were launched last year and were not cannibalising range and adding
recognised as The 2020 NPD Grocer Awards category growth Easter in store now and
Winner in the Biscuit Category; so we have selling through ahead of expectations… first
high hopes that this addition to the Mars time Co-Op listed Shell Eggs Mini Eggs