Page 7 - Newsbites March 2021

gained new distribution across Spar, Co-Op, calendar very hard in 2021 we continue to
Nisa, Costcutter, Parfetts, Filshilla and focus on base sales by ensuring that we
Dhamecha. have maximum year round availability of our
best-selling lines. To do this we have worked
with our Category Team and Brand Owner
to bring Unilever brands to the forefront of
retailer minds. The below piece for Bestway
highlights the essential Pot Noodle range.

Areas of Focus

Presenting new X-mas range for 2021 to key
customers.

We are now also actively communicating the
sustainability credentials of Unilever packs,
PG Tips and Hellmann’s Squeezy bottles both
carry ‘on pack’ green messaging.

Looking ahead, we have some exciting NPD
nearing launch, with Brooke Bond Tea
Unilever Update available from March and Pot Noodle Piri Piri
90g launching in July. Both present
2020 momentum has carried on with a excellent opportunities for incremental sales
fantastic start to the year! January finished by working with customers to achieve rapid
at +19% vs budget with consistent growth awareness and distribution.
across all categories and virtually all
customers. February has looked equally
strong as we enter the Easter period.

Performance has been helped by excellent
trade activation and Pancake Day on
February 16th resulted in nearly 5,000 cas-
es of Jif Lemon being shipped out to
customers.

In addition to driving our promotional