Page 16 - SHS Inform (V25) NEW_Neat

SHS Sales & Marketing SHS Sales & Marketing

GB GB GB GB

Meanwhile, the Unitas tradeshow kick-started now available on Deliveroo, a first within this UNILEVER UPDATE
the upweighted snacking promotional plan channel for these brands. In line with market insights, we have been
across wholesale for Nature Valley and Fibre engaging with customers to maximise the
One multipacks. Reckitt’s have also invested in a new Global ‘in home’ product consumption occasion,
Business Solutions team. Early indicators
Power periods & activation coming up… show how the Dettol brand is reaping the targeting increased shopper basket spend by
promoting bigger packs such as Pot Noodle
Over the coming months we will continue to benefits and new listings for Addison Lee 4 Packs, King Pot and Hellmann’s 600g. We
focus on power periods for our key brands Taxis (via Lyreco) and Office Depot have been have also altered some of the promotional
with features that include: Nature Valley confirmed. mechanics that we deploy to encourage multi
TERRY’S UPDATE ‘Get Outdoors’, Old El Paso activation during Reckitt Household buys rather than single unit price downs. The
BBQ season and a Haagen Dazs ‘Summer
It was a successful Easter trading period for Campaign’ with SPAR. In May, Nature Valley‘s There have also been a number of successes results have been encouraging with shoppers
indicating that they will spend more when the
within the Reckitt Household division.
the Terry’s brand. New and incremental gains NPD ‘Soft Bake Protein Bars’ will also ‘go live’ proposition is right.
were secured across the Co-Op Group. The in SPAR! Dhamecha had a very positive supplier week
in Spring which delivered a 70% increase on
Shell Egg range was available in 650 stores
and the Mini Eggs range features in more than figures achieved in 2020.
2,500 stores. In addition, the brand expanded The decision to trade customers up to Vanish
its reach with Mini Eggs distributed to 20 Gold has proven to be the right one as it
new customers. generated a 73% increase YTD versus the old
The team is currently focused on selling the standard pack. As we approach summer and people gear up
2021 Christmas range. Trade feedback has FHP for staycations, The Olympics and The Euro’s
been very positive and we look forward to There is also good news for Football Tournament, BBQ’s are likely to become
seeing the products in store from September the Marigold brand. In the last important social gatherings. To position the
onwards. 13 weeks, Marigold Gloves Hellmann’s range as the perfect BBQ
market share leadership in accompaniment and to drive consumption,
we have a high visibility
GENERAL MILLS UPDATE Booker has increased programme scheduled
and the Marigold
Our growth plans are really Wiper Upper has been across trade with almost
600 FSDUs in Spar stores
starting to embed for this listed in BP with 323
new brand owner, with stores, creating 19% in July and August.
Remember to look out
significant buy in already HEALTHCARE AND HOUSEHOLD growth year on year.
achieved for the Betty UPDATE for the new Hellmann’s
Chunky Sauce Sour Cream,
Crocker baking brand and a GSK
strong performance across Reckitt For GSK, it has been available from June!
all categories. Healthcare a busy time with Looking further ahead to Autumn and the
Guardium is a new brands Anadin, ‘Back to School/ University’ period, Unilever
In March, SPAR’s new focal point of Nexium and Centrum is launching Pot Noodle Piri
listings for Haagen Dazs activity within joining the portfolio. Piri Chicken 90g. The move
and Dhamecha Tea and the Reckitt’s The GSK team has also follows an online flavour
Cake Activity went live and Healthcare managed to secure a voting competition and trade
produced a staggering portfolio in 2021. New listings have been new Sensodyne listing feedback on the development
uplift of 972% - a fantastic agreed with Spar and WHSmith. in 323 BP Stores, has been superb. Excellent
performance! Dettol has also been extending its distribution while The Range is distribution has been secured
Yoplait’s growth plan has also been embedded with new listings in BP (4 SKUs). Dettol, now listing 11 GSK and feature placements are in
with buy in across the core range. Guardium and a core range of medicines are SKUs. place to support the launch.

16 17