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SHS Drinks SHS Drinks

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For the eight weeks that
the show is on air, we
will bring you dedicated
content, chances to win
Love Island goodies,
themed quizzes, special
cocktail recipes and
lots more!

WKD Cocktails
To tap into the growing consumer
As well as running appetite for cocktails at home,
on TV for eight WKD has launched two new
WKD Couples up with Love Island, With the show’s TV audience up 657% since weeks, the ads will feature on the hugely bottled cocktails WKD Blue
Love it! Series 1 and Series 5 winning the 9pm slot popular Love Island app, non-TV devices and Lagoon (5.5% ABV); WKD
This summer, WKD is coupling up with Love every night for 18-34-year-olds, Love Island WKD social channels hitting the brand’s key Blue mixed with citrus,
Island 2021 to be the relationship-based is a perfect brand fit and partner for WKD. target audience of 18-21-year-olds. berry and vodka flavours
reality show’s alcohol sponsor. Featuring a and WKD Tropical Sunrise
cast of singletons hoping to find love in the Partnership Reveal Bringing the Partnership to Life (5.5% ABV); WKD Orange
sun and win a cash prize in the process, WKD will reveal WKD will bring the partnership to life via an and Passionfruit mixed
the eight-week show will be brimming with and promote the on-pack promotion across Blue and Mixed with citrus, strawberry
bromances, flirtations, firepit gatherings and partnership with a 10 packs & WKD Blue 4 pack. Consumers and vodka flavours. WKD
WKD love this summer! series of ads featuring will also be given the chance to win Blue Lagoon and WKD
the strapline ‘WKD exclusive Love Island and WKD merchandise. Tropical Sunrise is now
Perfect Partners coupled up with Love Similarly, a WKD Pink 700ml Limited Edition available in Tesco and in
Love Island has gone from strength to strength. Island; Love it!’ sleeve will create strong on shelf stand-out the independent channel this summer.
The last series attracted an average 5.9 million and Instagram worthy pictures on social
viewers across all devices making media!
it the most watched digital
channel programme The Inside Track
ever. A comprehensive social media campaign
across WKD Facebook, Instagram and Twitter
platforms will share the love. By offering
villa exclusive behind the scenes content,
interviews with islanders’ friends and family,
competitions to win merchandise and money
can’t buy prizes, including a competition
to win tickets to the Love Island final, the
content will reach millions of 18-24 year olds
who are hungry for all things Love Island.

Sharing the Love within SHS
We’ll also be offering everyone across the
Group the opportunity to join in the fun.

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