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Condiments & Sauces Condiments & Sauces
Update
Update
CONDIMENTS & SAUCES UPDATE
The Condiments & Sauces Division had an
excellent start to 2021, reporting record
sales! We have been exceptionally busy
at both our Northampton and Chandlers
Ford sites, as our teams have rallied to
keep abreast of consumer trends, deliver
new listings and launch new lines with key
customers.
Adding new SKUs to Tesco’s Wicked Kitchen
range is a great achievement. These wins,
bolstered by the success of M&S lines and Whilst the gradual return to eating out
the new Ocado marketplace, has added has impacted the number of meals being
additional momentum to an already terrific prepared and eaten at home, demand for
performance. key herbs and spices, along
with wet pastes and meal
accompaniments, continues to
be buoyant.
Product Innovation
At BPS, the focus on product
innovation came to fruition with
the launch of new spice blends in
Waitrose and Morrisons. In Waitrose,
two new products will enhance
a new Middle Eastern range:
Lebanese 7 Spice and Urfa
Chilli Flakes. Meanwhile at
Morrisons, four new seasonings
were introduced: Lemon &
Herb, Smoky BBQ, Teriyaki and
Piri Piri.
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Update
Update
B & M Listings for Crucials
It has been a busy time for the
Crucials team. New listings
are building distribution and
increasing sales.
B&M Home Stores recently
launched three new Crucials
flavours - Spicy Mayo, Chilli &
Garlic and Mint Sauce, extending the range Crucials Advertising Campaign
from three to five variants. The Crucials To further enhance brand awareness in
brand welcomed further listing success Birmingham and Manchester, Crucials
with Home Bargains who are now stocking has launched an extensive outdoor
two of their new sauces - BBQ and Mint advertising campaign using a range of
across their estate. Home Bargains also impactful statements that bring the
featured six Crucials products on their brand’s personality to life. Adverts will
May Bank Holiday ‘Star Buy’ front-of-store appear on 30 buses in both locations for
display end across 580 stores, delivering a four-week period and five taxis in
brand exposure and significant sales. Birmingham will profile the campaign for
Crucials is celebrating double digit growth three months. To ensure high visibility,
with three key customers: Iceland, Asda and twenty bus stops in Manchester and
Morrisons - a truly great outcome. Crucials Birmingham will also be utilised for one
has also been included in a new in fixture month to drive awareness. This creative
‘restaurant’ bay within Asda which will also features across 135 Iceland stores on
deliver more space and presence within FOS digital six sheets. If you live or work
this very busy fixture. in the Birmingham or Manchester area,
watch out for the new adverts and feel
free to share feedback.
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