Page 28 - SHS Inform (V25) NEW_Neat

Household Division Household Division

Update
Update
Update Update
Ireland Activity In France, we are working with
In Ireland, we have increased Budget Box to offer money off Zip
distribution of our Summer products via instant couponing
BBQ Range in Tesco and instore with scan & go and online
introduced the Zip Odourless thru Drive (France’s Click & Collect) to push
Firelighter into all major omnichannel sales within the market. This
retailers. To support these new listings, we initiative will target new and lapsed consumers
have joined forces with horse racing pundit, and reward our loyal ones.
Hector Ó hEochagáin, who can be heard on
Today FM and other regional radio stations In Canada, we have secured our
across the south, letting us know how his first ever listings in Costco for
neighbour is getting on with her BBQ and Instant Light Disposable Grill Trays
reminding us that it’s not just the back garden and our 100% Natural Firestarter
where we can BBQ. In fact, with Zip, it’s even Cubes. These new listings will be advertised
STANDARD BRANDS UPDATE up a mountain! The ads air May to June to in Costco Connexion Magazine with a half
Although the weather is unpredictable, BBQ capitalise on both May and June bank holidays page advertorial that will remain in stores
until July/August.
season is truly upon us, with people embracing and will be supported with an OOH campaign
the opportunity to spend time outdoors with - Bus super sides, Urban (digital screens) and Social Media
friends and family. To capitalise on this, we bus shelters. The ads All of our summer
have lots of activity scheduled to highlight will be prominent in marketing campaigns
our market offering. coastal towns and focus on driving
holiday resorts to consumers to purchase
UK Activity encourage usage both in-store or online and
In the UK, we have teamed of the Instant Light this activity is supported
up with funny man Keith Grill Trays for those by social media.
Lemon to create a series of looking to ‘holiday at
radio adverts with a script home’ this summer. For the first time, we will be advertising on
about Aunt Lillian’s BBQ and TikTok in the UK and Ireland with a series of
how some men seem to turn on trend recipe ideas that can be created on
into cavemen at the mere mention of starting Extending Distribution the BBQ. We will also be driving engagement
a fire. The ads aired on Heart FM, regionally As our relationship with Tesco-Booker on Instagram and Facebook with recipe
in the south of England and Xfm London from strengthens, we’ve extended distribution of the suggestions.
27th April until the end of May. To support Zip summer range into 700 Tesco and Alliance In the coming weeks we will launch a new
the radio advertising, we ran a money off PFS sites this summer. We have also secured Sustainable & Environmental page on our
promotion on the Zip BBQ range with the agreement from Tesco to launch the Zip winter website to highlight the ongoing work to
Shopmium app, encouraging consumers to range into PFS later in the year, including our offset carbon emissions at our factory in
get £1 off their Zip charcoal favourites. This first ever Zip Waterproof Block product. Castlebellingham, Co. Louth.
activity will be in place until June and is Meanwhile, in the Lidl estate, we introduced Celebrating Firsts
supported instore with our Forest Friendly customers to our Zip branded Odourless In Belgium, we are also running a A new Responsible Grilling page will also
pallet displays in Tesco and FSDUs in M&S Firelighter FSDUs in April. The team has also radio campaign this summer, the highlight the need to BBQ responsibly and
Food Stores that showcase our Forest Friendly been busy rolling out a bespoke Zip branded first time in over seven years. A care for the environment. These pages will
Instant Light Grill Tray. Charcoal FSDU in the independent garden specially created ‘Zip jingle’ with be supported on our social platforms
centre and hardware channel which will grow the tag line -1-2-Zip will showcase the speed with video content highlighting safe
distribution and drive sales in this and convenience of the product. These ads use and disposal.
important sector. went live at the end of April.

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