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Update
A key development that has increased our
nut roasting capacity by >170% is the invest-
ment in a new roasting oven for peanuts. The
acquisition and installation of this specialist
piece of equipment presented numerous
challenges. A massive thank-you to everyone
who gave up their weekends and worked
additional hours to ensure the project was
successfully delivered. .
Good news on our
MERIDIAN sustainability
A key strategy for Meridian in the major mults pledge! We have
has been to regain share on Almond and other successfully
nut butters. In Q4 of 2020, in line with some replaced our 454g
key customer’s strategies, we trialled EDLP plastic pots with
(or GPED, LPED or Price Lock!) on Almond 470g glass jars
and Cashew. The result was phenomenal! In and secured major
Tesco, Sainsbury’s and Asda we increased listings in Tesco,
our combined volume YTD by 20% YOY. Asda, Morrisons, Waitrose, Ocado and Booths.
Iceland is also adding the 470g Smooth and
Crunchy Peanut Butters to their range in 120
Food Warehouse sites.
Meridian has also achieved a personal best
in terms of the number of items produced in
any one week. Historically, our highest ever
output was 492k, but in February 2021,
we had two weeks where over 500k In addition to new glass jars and following
packs were produced which meant the rebrand of our nut and seed butters
that a total of two last year, we started work on re-designing
million packs were the rest of the Meridian range. The new
produced in the look which has retained the same nature
month. inspired design but features a new
rainbow colour was revealed on social
media in May.
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Update
Update
Online sales continue to be a growth area
for the brand. Sales on Meridian’s Direct to ROCKS
Customer (D2C) site increased by 108% last
year. This is our second consecutive year Rocks has performed exceedingly
doubling the business online. We also launched well in April with sales 26% higher
our own storefront on Amazon with 4 SKUs than during the same period last year.
to drive Meridian’s online presence as This is promising as we approach the
E-commerce continues to grow. summer season which is traditionally
our busiest time.
With the support of SHS Drinks, Rocks
As part of our ongoing support to International secured the listing of 2 new 750ml
RTD SKUs, Sparkling Strawberry &
Animal Rescue, we launched a special charity Blackcurrant and Sparkling Raspberry
edition Gingernut Butter, donating 25p from & Lime, in Sainsbury’s in December
each jar sold. This, alongside our Rainforest 2020. The variants are now available
Run and partnership donations, will help IAR in 163 stores across the country.
restore 10.6K trees across community forests
in West Borneo as part of a replanting scheme, Rocks has also seen its
enabling orangutans to move from one forest highest ever sales week in
fragment to another in order to survive. Tesco this month. Two Rocks
To further support IAR, we launched our promotions have also been
#ProtectPongo campaign which achieved planned this August for
tremendous coverage. The campaign featured the three squash drinks in
across 18 media outlets (with a total monthly Sainsbury’s and Waitrose.
reach of 298.5M) including ITV, The Telegraph We are looking forward to
and The Times. In addition, Managing Director seeing the impact of these
Paul Fraser appeared on Sky News Live with promotions!
Ian King.
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