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Condiments & Sauces Condiments & Sauces

Update Update
Update
Update

CONDIMENTS & SAUCES UPDATE B & M Listings for Crucials
The Condiments & Sauces Division had an It has been a busy time for the
excellent start to 2021, reporting record Crucials team. New listings
sales! We have been exceptionally busy are building distribution and
at both our Northampton and Chandlers increasing sales.
Ford sites, as our teams have rallied to B&M Home Stores recently
keep abreast of consumer trends, deliver launched three new Crucials
new listings and launch new lines with key flavours - Spicy Mayo, Chilli &
customers. Garlic and Mint Sauce, extending the range Crucials Advertising Campaign
Adding new SKUs to Tesco’s Wicked Kitchen from three to five variants. The Crucials To further enhance brand awareness in
range is a great achievement. These wins, brand welcomed further listing success Birmingham and Manchester, Crucials
bolstered by the success of M&S lines and Whilst the gradual return to eating out with Home Bargains who are now stocking has launched an extensive outdoor
the new Ocado marketplace, has added has impacted the number of meals being two of their new sauces - BBQ and Mint advertising campaign using a range of
additional momentum to an already terrific prepared and eaten at home, demand for across their estate. Home Bargains also impactful statements that bring the
performance. key herbs and spices, along featured six Crucials products on their brand’s personality to life. Adverts will
with wet pastes and meal May Bank Holiday ‘Star Buy’ front-of-store appear on 30 buses in both locations for
accompaniments, continues to display end across 580 stores, delivering a four-week period and five taxis in
be buoyant. brand exposure and significant sales. Birmingham will profile the campaign for
Crucials is celebrating double digit growth three months. To ensure high visibility,
Product Innovation with three key customers: Iceland, Asda and twenty bus stops in Manchester and
At BPS, the focus on product Morrisons - a truly great outcome. Crucials Birmingham will also be utilised for one
innovation came to fruition with has also been included in a new in fixture month to drive awareness. This creative
the launch of new spice blends in ‘restaurant’ bay within Asda which will also features across 135 Iceland stores on
Waitrose and Morrisons. In Waitrose, deliver more space and presence within FOS digital six sheets. If you live or work
two new products will enhance this very busy fixture. in the Birmingham or Manchester area,
a new Middle Eastern range: watch out for the new adverts and feel
Lebanese 7 Spice and Urfa free to share feedback.
Chilli Flakes. Meanwhile at
Morrisons, four new seasonings
were introduced: Lemon &
Herb, Smoky BBQ, Teriyaki and
Piri Piri.

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