Page 18 - SHS Inform (V25) NEW_Neat

SHS Sales & Marketing

Ireland
Ireland

Dettol’s Planet Based Range
This month will see Dettol’s Plant Range
roll out across Dunnes Stores. Impactful
aisle end displays will promote The Dettol
Tru Clean Sprays and Wipes range.
Dettol Tru Clean is free from harmful
chemicals such as bleach, dye or phosphates. Shloer’s New Pineapple & Lime Flavour
Instead Tru Clean uses a plant-based is perfect for Summer Jeyes Fluid Relaunch
active ingredient, lactic acid, to kill 99.9% A fantastic team effort ensured that Shloer’s Jeyes Fluid is the number one
of bacteria and viruses. new Pineapple & Lime Sparkling Fruit Drink outdoor cleaning brand. To build
arrived in Dunnes Central Warehouse for and strengthen the brand’s equity, a
onward distribution to stores in time for the number of pack changes have been
Bank Holiday weekend. introduced as part of a packaging
Duni Brand Gears Up relaunch. These demonstrate the
for Summer SHS Ireland representatives negotiated brand’s sustainability commitments
With Covid-19 restrictions extra space and facings which supported including clear recycling instructions
easing and Summer on the Ireland launch in Dunnes. With a 33% off and their commitment to reducing
the way, outdoor dining is promotion across the range, the feedback their carbon footprint by up to 50%,
set to become increasingly from the Soft Drinks buying team has been while still maintaining quality.
popular over the coming positive. Three subsequent direct orders The new pack design also links to their
months. To capitalise on have already been placed with the buyer 2021 theme ‘the choice is clear’. As
this opportunity and ensure remarking that it is ‘a real winner for summer the market leading cleaning product,
that product is available social occasions!’ it was important to increase awareness
to meet anticipated of the new clear formula and its
demand, an agreement application for use outdoors, indoors
has been secured with and in the garden.
Dunnes Stores to place
100 Duni FSDUs between
their grocery and textile
departments.
May was a busy period for the team as they
made all the necessary preparations to get
the units and products placed in store. The
move is expected to drive a strong sales
performance.

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