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                                                              Chapter One | Overview of Financial Statement Analysis  29


                       Complications in comparative analysis and how we confront them are depicted in the following  ILLUSTRATION 1.1
                       five cases:
                                                                      CHANGE ANALYSIS
                                  Item (in millions)  Period 1  Period 2  Amount  Percent

                                  Net income (loss)  . . . . . . . $(4,500)  $1,500  $ 6,000  —
                                  Tax expense . . . . . . . . . . . .  2,000  (1,000)  (3,000)  —
                                  Cash . . . . . . . . . . . . . . . . .  10  2,010  2,000  20,000%
                                  Notes payable . . . . . . . . . .  —  8,000  8,000  —
                                  Notes receivable  . . . . . . . . 10,000  —  (10,000)  (100%)





                       item has a value in the base period and none in the next period, the decrease is 100%.
                       These points are underscored in Illustration 1.1.
                         Comparative financial statement analysis typically reports both the cumulative total
                       for the period under analysis and the average (or median) for the period. Comparing
                       yearly amounts with an average, or median, computed over a number of periods helps
                       highlight unusual fluctuations.
                         Exhibit 1.10 shows a year-to-year comparative analysis using Colgate’s income state-
                       ments. This analysis reveals several items of note. First, net sales increased by 7.38% but
                       cost of goods sold increased by only 6.63%, therefore increasing Colgate’s gross profit
                       by 8.01%, which is higher than its revenue increase. Overall, this suggests that Colgate
                       has been able to control its production costs and therefore increase its profit margin on
                       sale. Selling, general, and administrative expenses increased by 11.07%. In its MD&A
                       section, Colgate attributes this increase to higher levels of advertising, charges related
                       to the company’s restructuring program, and incremental stock-based compensation
                       expense recognized as a result of adopting the new accounting standard, SFAS 123R.
                       Colgate’s R&D declined slightly since 2004, partially attributable to the company’s



                       Colgate’s Comparative Income Statements                                    Exhibit 1.10

                                                                     ($ MILLION)

                                                       2006       2005       Change     % Change
                       Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $12,238  $11,397  $841  7.38%
                       Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . .  5,536  5,192  344  6.63
                        Gross profit  . . . . . . . . . . . . . . . . . . . . . . . . . .  6,702  6,205  497  8.01
                       Selling, general, and administrative expenses  . .  4,355  3,921  434  11.07
                       Other expense, net  . . . . . . . . . . . . . . . . . . . . . . .  186  69  117  169.57
                        Operating profit  . . . . . . . . . . . . . . . . . . . . . . .  2,161  2,215  (54)  –2.44
                       Interest expense, net . . . . . . . . . . . . . . . . . . . . . .  159  136  23  16.91
                       Income before income taxes  . . . . . . . . . . . . . . . .  2,002  2,079  (77)  –3.70
                       Provision for income taxes  . . . . . . . . . . . . . . . . .  648  728  (80)  –10.99
                       Net income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,354  $ 1,351  $ 3  0.22
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