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                                                               Chapter One | Overview of Financial Statement Analysis  63



                       Refer to Campbell Soup Company’s      Campbell Soup Company                CASE 1–5
                       financial statements in Appendix A.                                        Financial Statement
                       Required:                                                                  Ratio Computation
                         Compute the following ratios for Year 11.
                         Liquidity ratios:               Asset utilization ratios:*
                         a. Current ratio                n. Cash turnover
                         b. Acid-test ratio              o. Accounts receivable turnover
                          c. Days to sell inventory      p. Inventory turnover
                         d. Collection period            q. Working capital turnover
                         Capital structure and solvency ratios:  r. Fixed assets turnover
                          e. Total debt to total equity  s. Total assets turnover
                          f. Long-term debt to equity    Market measures (Campbell’s stock price per share is
                         g. Times interest earned        $46.73 for Year 11):
                         Return on investment ratios:    t. Price-to-earnings ratio
                         h. Return on total assets       u. Earnings yield
                          i. Return on common equity     v. Dividend yield
                         Operating performance ratios:   w. Dividend payout rate
                          j. Gross profit margin ratio   x. Price-to-book ratio
                          k. Operating profit margin ratio
                          l. Pretax profit margin ratio
                         m. Net profit margin ratio
                         * For simplicity in computing utilization ratios, use end-of-year values and not average values.



                       Explain and interpret the major business activities—namely, planning, financing, investing, and  CASE 1–6
                       operating. Aim your report at a general audience such as shareholders and employees. Include  Describe and Interpret
                       concrete examples for each of the business activities.                     Business Activities

                       As controller of Tallman Company, you are responsible for keeping the board of directors  CASE 1–7
                       informed about the company’s financial activities. At the recent board meeting, you presented the  Ethics Challenge
                       following financial data:
                                              2006    2005    2004                           2006    2005    2004
                       Sales trend percent....................... 147.0%  135.0%  100.0%  Accounts receivable turnover...... 7.0 times  7.7 times  8.5 times
                       Selling expenses to net sales........ 10.1%  14.0%  15.6%  Total asset turnover .................... 2.9 times  2.9 times  3.3 times
                       Sales to plant assets .................... 3.8 to 1  3.6 to 1  3.3 to 1  Return on total assets ................ 9.1%  9.7%  10.4%
                       Current ratio ................................. 2.9 to 1  2.7 to 1  2.4 to 1  Return on stockholders’ equity.... 9.75%  11.50%  12.25%
                       Acid-test ratio............................... 1.1 to 1  1.4 to 1  1.5 to 1  Profit margin............................... 3.6%  3.8%  4.0%
                       Merchandise inventory turnover.... 7.8 times  9.0 times  10.2 times

                       After the meeting, the company’s CEO held a press conference with analysts in which she
                       mentions the following ratios:
                                              2006     2005      2004                      2006      2005     2004
                       Sales trend percent........................ 147.0%  135.0%  100.0%  Sales to plant assets ......... 3.8 to 1  3.6 to 1  3.3 to 1
                       Selling expenses to net sales ......... 10.1%  14.0%  15.6%  Current ratio ...................... 2.9 to 1  2.7 to 1  2.4 to 1
                       Required:
                       a. Why do you think the CEO decided to report these 4 ratios instead of the 11 ratios that you prepared?
                       b. Comment on the possible consequences of the CEO’s reporting decision.
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