Page 42 - IILMGSM Journal_Management Perspective
P. 42
erences:
Aaker, J. L. (1999), The Malleable Self: The Role of Self-expression in Persuasion. Journal of Marketing
Research. 36(1), 45-57.
Anthony G. Greenwald, (1968). Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change.
Psychological Foundations of Attitudes. New York Academic Press , 147-170.
Batra, Rajeev, Donald R. Lehmann and Dipinder Singh. (1993), The Brand Personality Component of Brand
Goodwill: Some Antecedents and Consequences. Brand Equity and Advertising. NJ: Lawrence Erlbaum
Associates, 34,83-96.
Belch, George E. (2004), Advertising and Promotion: an integrated marketing communications perspective,
The McGraw Hill.
David Aaker (1995), Building Strong Brands. Free Press.
David A. Aaker, Alexander L. Biel. (1993), Brand Equity & Advertising: Advertising’s Role in Building
Strong Brands. Psychology Press.
Fournier, Susan. (1998) Consumers and Their Brands: Developing Relationship Theory in Consumer
Research Journal of Consumer Research, 34, 46-63
Helen Vaid. (2003), Branding: Brand strategy, design and implementation of corporate and product identity,
Cassell Illustrated.
Jean Noel, Kapferer (2008), Strategic Brand Management, 1st South Asian Edition, Kogan
Jennifer Lynn Aaker.(1995), Brand personality: conceptualization, measurement and
u nderlying psychological mechanisms, Stanford University. Graduate School of Business.
Jennifer L Aaker. (1997). Dimensions of Brand Personality. Journal of Marketing Research, Vol. 34, 347 –
356.
Jim Blythe.(1997).Essence of Consumer Behavior, Financial Times Prentice Hall.
Kevin Lane Keller. (2008).Strategic Brand Management, 3rd edition, Pearson Education.
Kotler Philip. (2009).Marketing Management, 13th edition, Prentice Hall.
Malhotra K Naresh. (2007).Market Research an Applied Approach, Pearson Education
O’Guinn, Thomas C., Chris T. Allen and Richard J. Semenik. (2000).Advertising, Second edition, South-
Western College Publishing.
Peter L. Wright. (1974). Research Orientations For Analyzing Consumer Judgment Processes. Advances in
Consumer Research,1,268-279.
Petra Riefler, Adamantios Diamantopoulos. (2007), Consumer animosity: a literature review and a
reconsideration of its measurement, International Marketing Review, 24 (1), 87 – 119
Plummer, Joseph T. (1985). How Personality Makes a Difference, Journal of Advertising Research, 24
(December/January): 27-31.
Puja Khatri. (2006), Celebrity Endorsement: A Strategic Promotion Perspective, Indian Media Studies Journal,
1(1), 31-45
Richard J. Lutz and Pradeep Kakkar. (1975), The Psychological Situation As a Determinant of Consumer
(42)
Aaker, J. L. (1999), The Malleable Self: The Role of Self-expression in Persuasion. Journal of Marketing
Research. 36(1), 45-57.
Anthony G. Greenwald, (1968). Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change.
Psychological Foundations of Attitudes. New York Academic Press , 147-170.
Batra, Rajeev, Donald R. Lehmann and Dipinder Singh. (1993), The Brand Personality Component of Brand
Goodwill: Some Antecedents and Consequences. Brand Equity and Advertising. NJ: Lawrence Erlbaum
Associates, 34,83-96.
Belch, George E. (2004), Advertising and Promotion: an integrated marketing communications perspective,
The McGraw Hill.
David Aaker (1995), Building Strong Brands. Free Press.
David A. Aaker, Alexander L. Biel. (1993), Brand Equity & Advertising: Advertising’s Role in Building
Strong Brands. Psychology Press.
Fournier, Susan. (1998) Consumers and Their Brands: Developing Relationship Theory in Consumer
Research Journal of Consumer Research, 34, 46-63
Helen Vaid. (2003), Branding: Brand strategy, design and implementation of corporate and product identity,
Cassell Illustrated.
Jean Noel, Kapferer (2008), Strategic Brand Management, 1st South Asian Edition, Kogan
Jennifer Lynn Aaker.(1995), Brand personality: conceptualization, measurement and
u nderlying psychological mechanisms, Stanford University. Graduate School of Business.
Jennifer L Aaker. (1997). Dimensions of Brand Personality. Journal of Marketing Research, Vol. 34, 347 –
356.
Jim Blythe.(1997).Essence of Consumer Behavior, Financial Times Prentice Hall.
Kevin Lane Keller. (2008).Strategic Brand Management, 3rd edition, Pearson Education.
Kotler Philip. (2009).Marketing Management, 13th edition, Prentice Hall.
Malhotra K Naresh. (2007).Market Research an Applied Approach, Pearson Education
O’Guinn, Thomas C., Chris T. Allen and Richard J. Semenik. (2000).Advertising, Second edition, South-
Western College Publishing.
Peter L. Wright. (1974). Research Orientations For Analyzing Consumer Judgment Processes. Advances in
Consumer Research,1,268-279.
Petra Riefler, Adamantios Diamantopoulos. (2007), Consumer animosity: a literature review and a
reconsideration of its measurement, International Marketing Review, 24 (1), 87 – 119
Plummer, Joseph T. (1985). How Personality Makes a Difference, Journal of Advertising Research, 24
(December/January): 27-31.
Puja Khatri. (2006), Celebrity Endorsement: A Strategic Promotion Perspective, Indian Media Studies Journal,
1(1), 31-45
Richard J. Lutz and Pradeep Kakkar. (1975), The Psychological Situation As a Determinant of Consumer
(42)

