Page 41 - IILMGSM Journal_Management Perspective
P. 41
Out of brand logo, theme of the to a brand. Then the product leaves its vague
advertisement, punch line, celebrity and picture behind and becomes a brand with
body copy of the advertisement brand logo strong personality that consumers can
has highest effect on remembrance while identify instantly.
purchasing a food & beverage product
which is followed by the punch line or the Future Scope and Limitations
tag line of the advertisement. The body copy
is least important in creating brand Conclusions of this study create many avenues for
personality. the market researchers to study intricate connection
between the advertising and brand personality
Advertising campaigns are very much perception of the customers and consumers in FMCG
effective in creating brand personality of a sector and beyond. Increase in the branding factors
brand specifically in FMCG sector. Brand as shown in the Anova Test, would lead us to specific
personality creation through advertising conclusions and relations. The study was concentric
depends on the brands, because advertising to the Delhi NCR region, but a broad sample size
integrate products into consumer’s minds by with larger geographic reach would certainly
adding values, giving life and personality consolidate or reiterate the relations which have been
concluded in the present study.
(41)
advertisement, punch line, celebrity and picture behind and becomes a brand with
body copy of the advertisement brand logo strong personality that consumers can
has highest effect on remembrance while identify instantly.
purchasing a food & beverage product
which is followed by the punch line or the Future Scope and Limitations
tag line of the advertisement. The body copy
is least important in creating brand Conclusions of this study create many avenues for
personality. the market researchers to study intricate connection
between the advertising and brand personality
Advertising campaigns are very much perception of the customers and consumers in FMCG
effective in creating brand personality of a sector and beyond. Increase in the branding factors
brand specifically in FMCG sector. Brand as shown in the Anova Test, would lead us to specific
personality creation through advertising conclusions and relations. The study was concentric
depends on the brands, because advertising to the Delhi NCR region, but a broad sample size
integrate products into consumer’s minds by with larger geographic reach would certainly
adding values, giving life and personality consolidate or reiterate the relations which have been
concluded in the present study.
(41)
