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Behavior, Advances in Consumer Research 439-454.
Rosenberg, Morris. (1979), Conceiving the Self, New York: Basic Books, Inc.
William G. Zikmund. (2003), Business Research Methods, Thomson/South-Western, 2003
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Rosenberg, Morris. (1979), Conceiving the Self, New York: Basic Books, Inc.
William G. Zikmund. (2003), Business Research Methods, Thomson/South-Western, 2003
(43)
