Page 122 - Academy Mastermind Book

CALLS CALLS

DIFFERENT TYPES OF CTA (CALL TO ACTION) BREAKDOWN OF CALL

INTRODUCTION
Hi is this (Name)?
Yes, who is this?
This is (Name) with (Brokerage), (Lead source) asked me to personally reach out to you.
Looks like you’re interested in purchasing a home here in the Phoenix Valley. Is this
something you are thinking of doing in the next 6-12 months?
No we de nitely need to be in something in about the next 3 months. My wofe
works at USAA and we just got transferred here from Chicago so we have been renting
but need to get into something before the kids start school.
CONNECTION/CONVERSATION
How old are your children?
We have 2 kids, a boy that’s in 3rd grade and a daughter that is in 7th grade, we are
planning on having them attend the Charter School in Scottsdale.
(Need a few more questions here)
QUALIFYING
(Need a few more qualifying questions here)
I am going to be of cially starting my job at Coulter Cadillac after the rst of the
year so would de nitely like to nd something before the rst of the year.
Okay gotcha, so if you could close your eyes and picture the perfect home for yourself,
what would that look like?
4 bed plus den, 3 bath, 3 car garage, large backyard, pool & spa mountain views or
open to the desert, family type community with pools, basketball, walking trails, close to
shopping, single level, no more than 30 min away from work and easy access to
freeways.
RECAPPING
Ok great, so you want (literally everything they just said above) in the X area or anywhere
at least 30 minutes away from work, does that sound right?
Yes exactly!
Awesome, OMG I almsot forgot to ask you the most important part, what’s your budget
on your home?
We want to stay around 1.2M-1.5M
CALL TO ACTION
Okay perfect, now I have some homework for you but it will be super easy, can you do
me a huge favor and send me some schreenshots of homes you’ve seen online? I want
to get a better feel of what you are looking for in this new home? You only need to send
2-3.
Yeah of course we have some saved we can send them over to you later tonight!