Page 11 - Flipbook Raw File

QUESTIONS TO ASK YOURSELF BEFORE

STARTING YOUR BEAUTY BRAND

It remains just a dream; for some, it will come true, and others lose their
patience in the startup phase - and every penny. So that the latter in

particular does not become a reality but only remains a worst-case scenario.

I talked to industry insiders and asked them to formulate the questions that

everyone should ask themselves who is toying with starting their beauty
brand.

● Why do you want to launch a new beauty label?
● Why are you exactly the right person for this?

● How is your brand different from others?
● Is there an exciting story behind your label?

● How long will the development process take?

● Are you ready to work for it day and night?

Are you good at dealing with rejections, or do you let them get you off your
feet?

● Do you have enough capital?

Experts estimate: around € 30,000 should be budgeted for the product
launch, while the first year on the market costs around € 30,000 to € 50,000.

Are you financially secured so that it is not a problem if you are not in the

black for the first few years?

● Do your products keep what they promise? Are You Working?
● How did you define your target group?

● Which "problem" does your brand solve for your target group?

● In what price range does your brand move?
● Can your target audience afford this product?

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