Page 16 - Flipbook Raw File

❖LEARN EVERYTHING—AND I MEAN EVERYTHING—ABOUT

SKINCARE BEFORE YOU START YOUR LINE

I am not saying that you necessarily have to be a dermatologist to start your
skincare line, but I do expect you to be knowledgeable about skin in general,

your products, and who and how they can help. You'll need to focus on the

types of products you'll want to make (I'll hit this point a little harder later),
skincare in a nutshell, and the types of skin that could benefit from your

product.

If possible, take a few courses about skincare, read every book you can get
your hands on, work with a professional, find a mentor, do tons of online

research—no matter what you do, ensure that you're seeking out as much

knowledge as possible before you start developing a skincare line.

Here's an additional pro tip you'll want to keep in your pocket: keep learning,

always! Learning is a never-ending process, no matter what industry you're

in. The skincare world is a constantly evolving space—with new advances in
technology and science, I have never been able to hit a point in skincare

where I can just stop putting effort into learning. Never give up on staying in

the loop.

❖CREATE PRODUCTS THAT SOLVE PROBLEMS (BUT ALSO HAVE

HIGH DEMAND & HIGH MARGIN)

You can develop an entire line of skincare that works wonders for people,

but if you're just starting, sometimes it can help to position yourself with a
single hero product. The hero product is your main claim-to-fame. Maybe it's

anti, maybe it's a blemish solution, or maybe it's a product that gives skin a

healthy, moisturized glow. Whatever it might be, focus on that hero product
before you get going with your entire line. Make sure that you're creating a

product that's in demand, works effectively, and changes lives—it also

16