Page 12 - Flipbook Raw File

● Is the brand name memorable, unmistakable, fits the products, and is

not too restrictive?
● Which brands are your direct competitors?

Which distribution channel best suits your label? (Department stores, spas,

direct sales, etc.)

For example, department stores, spas, direct sales, etc.

● Does your target group buy through these sales channels?

● Does the product packaging meet the requirements of your preferred

sales channel?

Think of the Universal Product Code or the size of the barcode on the
package.

● Would you also like to sell your products on Amazon?

● Do you have the resources to possibly produce beyond plan?

Do you have the financial and human resources to optimally inform

employees in the stores about your brand?

● Have you thought about shipping costs?

If you also want to sell your products to other EU countries: are they correct
and labeled according to the respective standards?

● How long can your products keep?

Do you take care of the social media accounts yourself, or is there someone

who can do this job?

● Are there people who also support you emotionally in your project?
● Is there an expert in your area that you could ask for help with?

● Do you have products in the pipeline that will get you news in the
magazine landscape?

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