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doesn't hurt if you're creating a product that has potential for high-profit

margin, too.

This is where learning all you can about skincare and the ingredients of your
products can come in handy. The more you know, the better a product you

can create, and the more you understand how to create products that solve
the problems that people are dealing with, the more successful your

business will be.

❖PICK A KICK-ASS NAME

What's a good skincare line without a great name? I am not saying that the
name is everything, but I'd be foolish to say that a great name doesn't help.

People love Ill-named products, they love great brands, and they love

fantastic marketing—it only makes sense that a mindfully crafted name for
your products, your line, and your business would be beneficial for you.

Once you have a few name ideas in your hat, it's time for the most important

part of the naming process—making sure they're available. Do not—I
repeat—do not skip this step. The worst possible thing that could happen for

your skincare line is that you pick a great name, put a ton of money and

effort into that line, get your marketing on lock, and then realize that you're
not legally able to use that name. It's a nightmare.

There are a few ways you can go about this. First things first, do a simple

Google search and check domain names. That should give you a good
indication of companies out there who already exist with "your" name.

Then, check out the United States Patent and Trademark Office, too—that

can help indicate whether you're able to use a specific name for your
product, line of products, or brand. (I don't recommend skipping this step!)

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