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Should technical malfunctions occur on your Website or app that could lead

to negative reviews from customers with an unpleasant shopping
experience, fix them immediately?

STEP 2: ADD TESTIMONIALS ON YOUR SKINCARE MARKETING

PRODUCT PAGE

Skincare marketing is easier when consumers are aware of the benefits of

your product. Because of this, you should strive to get testimonials from
those who have used your products to get the word out.

Some research has shown that sharing testimonials can increase your
conversion rate by up to 270%.

When marketing your skincare product, photos or videos of people who

have used it can make a significant difference.

Use these testimonials on your Website and in your ads and post them on

your social media accounts. Nothing is more effective than having a happy
customer sharing how your face cream helps the skin stay hydrated

throughout the day!

STEP 3: IDENTIFY YOUR SKIN CARE MARKETING AUDIENCE

Will your target audience be teenagers looking for skincare products to get
rid of their acne? Is it the millennials looking for a dewy skin look? Or is

Generation X looking for anti-aging solutions?

The most important thing to remember is that when creating a skincare
marketing plan, you need to narrow your focus so that your company can

communicate a clear message to your audience.

Knowing your audience will help you understand how they think and what
content to expect. And when you market your products online, you will

understand how they navigate the internet, what influencers they follow,

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