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per month, you can identify your content and sort it by topics you want to

create content on. You can then use these topics to determine which
keywords to search for and which to target.

Building an effective keyword list takes time, effort, and focus. And while it is

possible to find them on your own, many skincare marketers have succeeded
with tools like KeywordTool.io, SEMrush, and Ahrefs.

STEP 5: DEVELOP YOUR BRAND'S SKINCARE MARKETING MESSAGE

Knowing your audience is a great way to compose a message related to

them.

Your skincare marketing message must include:

o What does or does your company do?
o Who uses them and how they use them

o Benefits of using these products in terms of both skincare results and
lifestyle changes (e.g., body awareness)

Ten years ago, when Eric Bandholz was preparing to launch Beardbrand,

facial hair was considered at odds with a professional image. Something for
lumberjacks and survivors.

In the beginning, Bandholz did not sell a product or a brand. As with the

archetypes Harry exploited, he was selling a story of inclusivity and the

celebration of difference. Harry's conceited imagination as an outsider,
Beardbrand created a beacon for an entire population of outsiders and said,

"I have a place for you."

Modern marketing is about visibility and effective communication, as Ill as
the quality of your products and the narrative behind them. In terms of

audience interaction, being immediate is more important than being the
best.

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