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Once you've selected the best micro-influencers for your skincare marketing

strategy, get in touch. Find out which of your products they are most
interested in, send them these articles, and ask for a review or review in

return.

STEP 10: BUILD STRATEGIC SKIN CARE MARKETING PARTNERSHIPS

A skincare brand should partner with other brands that complement their
skincare line and vice versa. Strategic partnerships are created through

in-depth research and ongoing relationship building.

For example, a skincare company would like to team up with an established
beauty retailer or cosmetics manufacturer to increase the reach of its

product on shelves or online shops.

PROS & CONS OF STARTING SKIN CARE

LINE

Are you trying to understand the pros and cons of starting a skincare product

line?

Here are all of the pros and cons of selling skin care products online:

PROS DESCRIPTION

❖ FLEXIBILITY

You can put as much time into the business as you'd like. If you like the work
and have some initial experience, you can start small and manage all aspects

of the business on your own.

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