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STEP 6: USE CONTENT MARKETING FOR YOUR SKINCARE BRAND

Use skincare marketing to produce great content that addresses the

concerns of your target audience. A study by Facebook found that 46% of
makeup users aged 18-34 and 36% of facial care users in the same age group

discovered new products online.

Glossier oIs much of its early success to the organic content marketing
strategy that founder Emily Iiss first cultivated. She started her blog, Into the

Gloss, which consisted of interviews with various women who discussed

their skincare routines and favorite products. This built a stable and
significant audience over time.

It was the first substantive approach that made Glossier what it is today.

There are myriad skin care-related questions that consumers worry about

daily. Google has a lot of helpful information for people who want to learn
more about beauty problems.

Smart beauty brands know that successfully ansIring buyer questions can

often differentiate between getting a new loyal customer or losing it to the
competition.

STEP 7: BUILD YOUR SOCIAL MEDIA PRESENCE TO ENDORSE YOUR

PRODUCT

When it comes to skincare marketing, social media is your best friend.

Social media platforms are an indispensable tool for skincare marketers as
they allow you to reach and connect with people on the other side of the

screen. They allow you to share tips, announce new products, start

conversations on topics important to your brand, and invite your follies to
join in.

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