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and sales professionals understand the complexities of today's beauty

industry.

But first, there is one thing you need to understand if you are to build a
successful skincare brand - your customers won't care about your cleanser or

scrub. What they want is that glow and effortlessly beautiful skin. In this

Book, I'm going to show you how to promote your skincare business and sell
that ambitious goal. The competition becomes even fiercer. That's where

Beauty Business Journal

STEP 1: TECHNICALLY IMPROVE YOUR SKINCARE MARKETING

Start by making technical SEO improvements to the Website. This contains:

o Optimizing skincare content for your Website and product pages
o Adding keywords to the title tags of each page and a keyword-rich

header tag on each page.

o Write descriptions of skincare products with benefits that meet
customer needs.

o Create titles for skincare products that are keyword-rich.

Expect link building to the traffic to the site to direct. Take advantage of

guest posting on beauty blogger Websites that focus on skincare. Create

content that educates your customers about the benefits of using skin care
products or what skincare is all about. You can post on skincare trends, new

releases, skincare lifestyle tips, skincare myths, and skincare hacks.

Skincare marketing is all about the customer experience. Implement A / B

testing to improve conversions.

The way you handle your inquiries and complaints online plays an important

role in your skincare product conversion rates.

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