Page 19 - Flipbook Raw File
P. 19
❖DON'T FORGET TO MARKET YOUR LINE.
Once you've got your skincare line all worked out, you're legally up and
running, and you've crafted a beautiful brand, you must market your
products! Don't skimp out on some of the very basics—set up a Website, get
social media pages up and running (never underestimate the poIr of digital
marketing tactics), and consider email campaigns.
It can also be helpful to market in grassroots ways, like selling wholesale to
local health stores, spas, and salons, or host at-home skincare products to
encourage word-of-mouth sales, too!
Want to know more about how to craft a quality skincare line? Looking for
tips, tricks, and insights to running a skincare business? Simply looking for
inspiration to help grow your skincare line to its fullest potential? Good,
because if so, you're in the right place.
19
