Page 329 - Nutrition Counseling and Education Skills: A Guide for Professionals

General Evaluation Practices

Use a variety of printed education materials
Thoroughly preview education materials
Use a formal checklist to evaluate
Pilot-test modified or new education materials
Use education materials provided by a reputable source
Request feedback from clients
Conduct a client assessment before selecting materials
Consider the client’s age, gender, and education level
Consider the client’s ethnicity and cultural background
Consider the client’s lifestyle and socioeconomic status

Literacy Criteria

Readability and numeracy level
Length of sentences
Length of paragraphs
Number of syllables per word
Use of examples
Use of jargon, cliches, or idioms
Word appropriateness
Legibility, style, typeface
Size of print
Highlighting of specific information
Active or passive words
First, second, or third person
Typographical errors

Content Criteria

Addresses the needs of the client
Appropriateness to client
Applicability of information
Consistency of information
Objectivity of information
Implications of information
Motivational messages
Accuracy of information
Summarizes information

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