Page 326 - The_story_of_the_C._W._S._The_jubilee_history_of_the_cooperative_wholesale_society,_limited._1863-1913_(IA_storyofcwsjubill00redf) (1)_Neat
P. 326

The Story of the C.W.S.

          conditions of sale, and could not be sanctioned by the associated
          manufacturers.  "  Not long ago," replied Mr. Tweddell, speaking
          to a meeting of Northern societies' buyers, " it was the boast of
          private traders that goods were overcharged to pay dividends; now
          it  is admitted that dividend  is a reduction in price."  Now the
          dividend on purchases, the consumers' saving, ma}' be paid to
          individuals or used collectively, but under some form or other it is as
          proper to a consumers' movement as better wages are to a successful
          trade union movement;  indeed, it is more so, being a certainty of
          effective combination, and  if  it were not paid equitably to the
          purchasers and used by them in common,  it could only be paid
          inequitably to capital in the manner of some earty and unsuccessful
          societies of about 1830.  Hence to any demand for the withholding
          of dividend there could be only one reply.  And, emboldened by the
          possession of the Pelaw Drug Works, the C.W.S. answered the
          ultimatum by a counter-movement.  When some of the associated
          manufacturers refused supplies the Pelaw works undertook to make
          up or provide C.W.S. preparations; and accounts were closed with
          the manufacturers concerned.
             This bold course produced one, but only one, legal action.  There
          is  a  patent  medicine known  as Iron-Ox Tablets.  The name
          suggests some combination  of beef extract and  steel tonic, but
          the preparation was described in court as  "  a laxative pill."  In
          place of this the Pelaw works had obtained from a manufacturing
          druggist and packed a "Compound    Iron-Oxide Tablet."  The
          proprietors of Iron-Ox took action to obtain an mjunction, and the
          case was heard in the Chancery Court before ]\Ir. Justice Parker on
          May 7th and 8th, 1907.  The defence was that a demand existed
          for iron-oxide as a drug, and the name of  "  Iron-Oxide " enabled
          these tablets to meet the demand; moreover, private chemists gave
          evidence for the defence that other iron-oxide tablets were largely
          sold.  The plaintiffs met this by stating that their pill contained
          no iron-oxide at  all, "  Iron-Ox  "  being an invented name.  The}'
          produced proof that between May, 1902, and March, 1907, £88,430
          had been spent in advertising their manufacture, and the selling
          of  " Iron-Oxide Tablets " was harmful to them.  In giving judgment
          on May 9th the Judge took the view that the public in asking for
          "  Iron-Ox  "  did not expect to receive any form  of iron-oxide.
          And, considering the name " Iron-Oxide Tablets  "  to have been
          chosen for competitive rather than descriptive purposes, he granted
          an injunction, although  " having regard to the fact that 'iron-oxide
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