Page 327 - The_story_of_the_C._W._S._The_jubilee_history_of_the_cooperative_wholesale_society,_limited._1863-1913_(IA_storyofcwsjubill00redf) (1)_Neat

Energy and Activity.
is used, the injunction ought to be somewhat more hmited than that
asked for."
The C.W.S., of course, submitted. Against Iron-Ox. in
particular, we have no prejudice ; no doubt it is what its proprietors
claim it to be. But that way Hes the class of secret remedies
comprehensively named for us as " Tono-Bungay," and, if it meant a
check upon any possible excursions toward this region, the decision
was no misfortune. Secure of a main foundation upon the rock
of supptying common necessities under plain designations, the
Wholesale Society, happily, has little to gain from any close
association with secret compounds and mystery packets. And in
the battle with the P.A.T.A. those curative preparations under
invented names to which their advertisers have the sole right (and
are welcome) ceased to become a chief point of contest. Some manu-
facturers in favour with co-operators found it profitable to reopen
accounts. A few others still stand out with little loss to either
side. During the six j'-ears since 1906 the real contest has been
over articles of a more normal character. In some cases, as in the
instance of cod hver oil emulsion, victory has rested handsomely
with the C.W.S. On the other hand, preparations hke invalids'
or infants' foods, deriving goodwill from doctors' or nurses' recom-
mendations, have proved sterner competitors.
Apart from this side of its activities the Pelaw Drug and
Drysaltery Works has seen several developments. A business in
" Pelaw " Polish has grown to one of miUions of tins annually, and
the grocery packing and sundries manufacturing has been extended
to its fullest limits. The breezes that blow over Pelaw from the
"
North Sea only six mUes away are said to be of the " kill or cure
quahty and may account for the energy of its development. Of
the other Pelaw factories some word will be found in other chapters.

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