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          23/24  D/E (in any order)                             LiSTEning PART 4
             D: specialist language = jargon . . . the examples of   Questions 31–40
             ‘psychographics’, ‘coolhunting’ and ‘asynchronous   31  elderly / old  except for the = the only group for whom
             research’ terms; too much use = put off by
             E: findings = results; wrong = unreliable . . . The   32  meals / food / eating  before = and then had
                                                                    their meals
             supposed developments . . . never occur.
               Distraction A: Stella suggests some businesses       Distraction Both night time and waking up are
                                                                    mentioned, but both are dismissed as there is ‘no
             people ‘think they already know everything they        research to back this up’.
             need to know’, but Nathan rejects this, saying it’s
             a criticism of those people, not market research;   33  digestion  speeds up = increases the rate at which
             B: Nathan says it’s difficult for businesses to see    Distraction ‘Stomach’ is mentioned but doesn’t fit
             a direct causal link between research and profits,     the gap.
             but Stella says businesses should be able to see   34  temperature  cannot control = ability to regulate . . .
             this; C: Nathan says the excuse sometimes used by      was compromised
             managers that they don’t have time for research    35  skin / complexion  results in better = improves the
             is ‘poor’.                                             condition of
          25/26  A/C (in any order)                             36  headaches  had fewer = were affected more
             A: face-to-face communication = talking to             frequently
             customers directly; surprised – What I hadn’t      37  anxiety  suffered more = reported increased
             expected . . . I was a bit taken aback                 feelings of
             C: the media and social media = TV, radio and digital   38  swallowing  have difficulty = found problematic
             networking sites; surprised = I hadn’t thought it
             could be that simple . . . No, me neither          39  athletes  particularly = for example
               Distraction B: There is reference to ‘data put out   40  salt / sodium  have high levels = contains such a
             by bodies like the national census and the civil       high proportion
             service’ which may benefit some businesses, but    READing PASSAgE 1
             neither student is ‘surprised’ by this; D: Stella   Questions 1–13
             says that people are ‘less likely to be honest in
             questionnaires’; E: The students agree that putting    1  1,000: ‘With very little rainfall during summer
             ‘cameras in stores tells us a lot about consumer       [= the dry season], this [= the area covered by water]
             behaviour’ but they are not ‘surprised’ by this –      reduced to around 1,000 [= square kilometres], still
             Nathan says ‘we all know that’ and Stella says it’s    a remarkable size.’
             ‘well documented’.                                     Distraction 2,700 is wrong, because this is the area
          27  C  specific questions = their interactions with       of square kilometres covered during periods of
             customers . . . What, precisely, should they ask       heavy rainfall.
             customers; every day = on a daily basis             2  birds: ‘Environmentalists also point to the fact
          28  A  written records = keep an account . . . the        that the lake had been the stopover point [= this
             document; each week = every Friday                     is where the birds stopped to rest, feed, etc.] for
               Distraction B might be tempting because of Nathan’s   thousands of birds as they migrated [= the birds
             reference to ‘computer’, but Stella says the format    are only visiting the lake] to other regions. Their
             doesn’t matter and there is no reference to ‘studies’.   numbers will certainly fall now the lake has gone.’
          29  F  regular meetings = get your staff together round    3  cotton: ‘Rice is a crop that needs huge quantities of
             a table                                                water to survive in desert areas. Fields planted with
               Distraction E might be tempting because Stella       cotton also require a regular supply [= of water].’ Note
                                                                    that ‘crop’ can apply to any plant grown by farmers.
             asks about ‘looking ahead and deciding what to do
             next’ but Nathan says this is not the point made by    4  Salt: ‘Because the floor of the lake [= the bottom
             Business Guide.                                        of the lake] is now exposed, the salt that lies there
          30  D  individual responsibility = delegating . . . so    is often carried by the wind across a radius of 300
                                                                    kilometres. This impacts on agriculture [= the fields
             that each staff member is accountable for market       within the 300 kilometre radius] as it [= the salt]
             research in one area of the business                   damages growing plants and is absorbed by the soil.’
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