Page 137 - Full Solutions 2nd Advanced Student Book_Neat

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ffi Work in pairs. Look at the photos above. d+ 6* fnCO Listen to the information about the BBC Wortd
How has the BBC changed over the years? Do you know Service. Answer the questions.
any BBC programmes?
1 How confident was the director general ofthe BBC that
# Read the text. Which of these media is not mentioned? the new Empire Service would be successful?
2 What event did the same director general describe as
i:q:*isg the fnt*rnrt ri*g*:l*e-.lil rasiir: t*i*visimn
'the most spectacular success in BBC history'?
s Match these headings (A-F) to paragraphs 1-5 ofthe text. 3 What did the Empire Service change its name to in 1.939?
4 Why did Generat Chartes de Gaulle broadcast such
There is one extra heading.
strange messages from London?
A A false start D Radio's heyday
5 How did the BBC respond when the Communists
B A multi-platform provider E The [aunch of BBC News
attempted to block their broadcasts?
C CommerciaI beginnings
6 How did Vactav Havel get around efforts to prevent him
speaking on the BBC's Czech Service?
7 What happened to Bulgarian ournalist Georgi Markov on
f
his way to work in London?
8 ln what way did the BBC Wortd Service inadvertentty help
thc KGB?
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S ffi Discuss this statement in pairs: Television and
The BBC (British Broadcasting Corporation),the most famous
radio belong to the past and will soon be reptaced by the
public service broadcaster in the world, began life as the British
lnternet and sociol media. Do you agree or disagree?
Broadcasting Company, owned and managed by a consortium
Give reasons.
of six radio manufacturers. By establishing a network of radio
transmitters around the country and broadcasting a popular mix
of news, weather, children's entertainment and music, they hoped
3_
to achieve their main goal: selling more radios! lt worl<ed, and
by l926,more than two million households in the UK owned at DuringWorldWar ll, BBC radio played a crucial role, not only
least one radio set. Newspapers refused to print details of the by broadcasting public service announcements and reporting
programmes on offer for fear their readers would desert them, so news, but also by providing morale-boosting entertainment for
they were listed in a new BBC magazine called The Radio Times. the troops abroad and their families back home. During that
2_ period,the BBC also broadcast news programmes in all European
ln l927,the company evolved into a national institution rather languages and these were an important part of the propaganda
than a business venture, and its General Manager at that time, war against Nazi Germany. After the war finished in 1945, radio
John Reith, had a clear vision of the BBC,s role: it was to educate, continued to flourish and became a central part of British culture.
inform and entertain.Their output increased massively during 4
the I 930 as did their number of listeners, and in I 936 they began Today, the BBC is the largest broadcasting company in the world
experimenting with a new and exciting form of technology:
employing about 23,000 people.Although its main activity is
television. Sport immediately became an important part of the TV still mal<ing and broadcasting radio andTV programmes, it also
schedules and in 1937 they broadcast tennis fromWimbledon. But maintains a huge website which includes a news service, an
when Europe went to war in 1939, the BBC's television service on-demand video service (BBC iPlayer) and a wide range of
closed down. educational resources-

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136 3 Culture ', The BBC